Privacy Policy

PrimalAttraction.com Privacy Policy

This Privacy Policy describes how Primal Attraction (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact If you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at support@primalattraction.com.

Collecting Personal Information When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See below for more information about what Personal Information we collect and why.

SMS Marketing and Notifications We use the information you consent to share in relation to our SMS marketing service to send text notifications (for your order, including abandoned checkout reminders), text marketing offers, and transactional texts, including requests for reviews from us. Our website uses cookies to track items in your shopping cart, including abandoned checkouts. This information is used to send cart reminder messages via SMS.

Email Marketing

Subscription and Consent: By subscribing to our email newsletters or promotional communications, you consent to receive periodic emails from Primal Attraction. These emails may include, but are not limited to, updates about new product launches, special offers, and company news.

Collection of Email Information: When you sign up for our email marketing, we collect your email address and may also collect related information such as your name and purchase preferences to personalize the content of our communications.

Use of Email Information: We use the email information collected to communicate with you about our products and services, to provide updates and marketing materials that may be of interest to you, and to analyze trends and customer interests.

Opting Out and Unsubscribing: You have the right to opt out of our email marketing at any time. You can unsubscribe by clicking the "unsubscribe" link at the bottom of our marketing emails. After unsubscribing, you will no longer receive marketing emails from us, but you may continue to receive transactional or informational emails related to your interactions with Primal Attraction.

Third-Party Email Marketing Services: We may use third-party service providers to manage and distribute our email marketing communications. These providers are contractually obligated to protect your information and are prohibited from using your email address for any purpose other than to send Primal Attraction communications.

Changes to Email Marketing Practices: Primal Attraction reserves the right to modify our email marketing practices and policies at any time. Any changes will be communicated through our website or via email. Your continued subscription to our email marketing constitutes acceptance of these changes.

Device Information

• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: shared with our processor - Stripe.
• Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

Order Information

• Purpose of collection: to provide products or services to you, fulfill our contract, process your payment information, arrange for shipping, provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and, in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor - Stripe.
• Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer Support Information

• Purpose of collection: to provide customer support.
• Source of collection: collected from you.

Sharing Personal Information We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Stripe to process payments for our online store.
• We may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioral Advertising We use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to understand how our customers use the Site. Learn more about how Google uses your Personal Information here. Opt-out of Google Analytics here.
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. This information may be collected and shared directly with our advertising partners, and in some cases through the use of cookies or other similar technologies.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opt-Out of Targeted Advertising You can opt-out of targeted advertising by using the following links:

• FACEBOOK: https://www.facebook.com/adpreferences/ad_settings/
• GOOGLE: https://www.google.com/settings/ads/anonymous
• BING: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.

Using Personal Information We use your personal information to provide our services, which include: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful Basis Under the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

• Your consent.
• The performance of the contract between you and the Site.
• Compliance with our legal obligations.
• To protect your vital interests.
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention We retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights' section below.

Automatic Decision-Making If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you. Our processor Stripe uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

• Temporary blacklist of IP addresses associated with repeated failed transactions.
• Temporary blacklist of credit cards associated with blacklisted IP addresses.

Your Rights

• GDPR: If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, port it to a new service, and ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.
• CCPA: If you are a resident of California, you have similar rights as outlined under the GDPR.

Cookies A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use various types of cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by remembering your actions and preferences. This means you don’t have to re-enter this information each time you return to the site. They also provide information on how people use the website.

You may opt out of cookie-based advertising by visiting https://app.retention.com/optout.

Do Not Track Please note that we do not alter our data collection and usage practices when we detect a “Do Not Track” signal from your browser.

User-Generated Content (UGC)

• User Responsibilities: You are solely responsible for the UGC you submit or share. By doing so, you affirm that your content complies with our content guidelines, Terms of Service, and applicable laws. You acknowledge that we do not endorse or guarantee the accuracy, completeness, or quality of UGC.
• Use of Video Testimonials: Our website may feature video testimonials from individuals who were spontaneously interviewed in public to provide their reviews regarding the scent of our fragrances. These testimonials are intended to showcase real opinions and experiences. We are not responsible for any consequences arising from the use of video testimonials on our website, including any issues related to privacy, consent, or the accuracy of the content.
• Consent and Privacy Considerations: We recognize the importance of individual privacy and consent. We have taken reasonable steps to ensure that these individuals' identities are not disclosed beyond the scope of their participation.
• Removal Request: If you are an individual featured in one of our video testimonials and wish to have your video removed from our website or advertising, please contact us at support@primalattraction.com. We will promptly review your request and, if verified, will remove the video in question.

Age Verification: Our testosterone supplement is intended for adults only. By using our website and purchasing the supplement, you affirm that you are of legal age to do so in your jurisdiction.

Changes We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Complaints As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above. If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority.

Contact Information For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at support@primalattraction.com.

Last Updated This Privacy Policy was last updated on November 16, 2023.