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Science Of Seduction
Research Behind The "Alpha One" Formula
All of the ingredients in our formula are supported by extensive scientific research, to craft the most irresistibly attractive cologne a man can wear.
Androstadienone Pheromone Research

Androstadienone, a potent pheromone, has the ability to subtly influence women. Research indicates that this pheromone can significantly alter a woman's perception, enhancing how she perceives a man's attractiveness.

a man looking off into the distance as a woman rests her head on his shoulder and looks into the camera
Study #1: Androstadienone Shown To Make Men More Attractive on Dates
When women at a speed dating event smelled androstadienone they often found the men more attractive. The study suggests it could play a role in how people choose their partners.
Study #2: Androstadienone Boosts Mood & Arousal in Women
When women smelled androstadienone they ended up feeling happier and more aroused compared to a regular, unscented air. Even though both the androstadienone and the unscented air smelled about the same to them, the androstadienone had a unique effect on their mood and arousal.
Woman holding a mans head and kissing it as he smiles
Woman smiling at a man
Study #3: Androstadienone Exposure Increases Attraction To Men In Fertile Women
In the study, when women sniffed the scent of androstadienone and looked at men's faces and listened to their voices, those women who were in their fertile phase found the men more attractive than at other times.
Study #4: Androstadienone Exposure Boosts Mood & Focus In Women

In two separate experiments, researchers found that women exposed to androstadienone felt more focused and their mood improvement was consistent. This research supports the idea that androstadienone can positively influence women's mood.

Man and woman playing in a lake together and hugging
A man holding and kissing a womans hand while she smiles at him
Study #5: Androstadienone Shown To Influence Women's Psychological State Without Them Being Aware

This study found that androstadienone can change brain activity without people being aware that they are smelling it. It affects both the deeper parts of the brain and areas linked with thinking and emotions, suggesting it plays a role in managing feelings and attention.

Study #6: Smelling Androstadienone Made Women Feel Less Negative & More Positive
The study found that among the compounds tested, only androstadienone had a distinct effect on mood, positively influencing psychological states when inhaled in minuscule amounts.
Woman hugging a man from behind
Woman leaning in to kiss a man with glasses on
Study #7: Women Smelling Androstadienone Led To Increase In Positive Mood & Arousal

When exposed to androstadienone, women showed immediate increased signs of physiological arousal and a more positive mood. These effects were significant only when a male experimenter was present.

Study #8: Smelling Androstadienone Made Women More focused On Emotional Information

Research suggests that androstadienone can improve mood and focus in women, with an increased sensitivity to emotional information. The effects on mood and sexual arousal are often heightened in the presence of a male.

Woman looking down at man who is smiling up at her
Androstenol Pheromone Research

Androstenol, a powerful pheromone, plays a key role in influencing positive mood, shaping perceptions of male attractiveness, and eliciting sexual responses in women.

Woman on a skateboard holding hands with a man as he walks next to her, she is looking back smiling at the camera while he is smiling at her
Study #1: Women Who Smell Androstenol Interact More With Men

When female student volunteers were exposed to androstenol they had significantly more social interactions with men compared to when they were not exposed. The increase was observed across various aspects of communication, including the number, depth, and duration of conversations.

Study #2: Smelling Androstenol Switched On Part Of Brain That Controls Behaviors Related To Finding A Mate

Researchers had women smell Androstenol, some common everyday odors, and just plain air while checking blood flow in their brains using PET scans. Androstenol lit up a part of the brain called the hypothalamus, which in animals is all about controlling behaviors related to finding a mate. But when the women smelled normal odors, only the brain areas that deal with smelling things (like the smell cortex and amygdala) were active.

Woman and man walking side by side out of a lake, she is holding his arm
Man and woman in a field together smiling at one another, he is wearing a hat
Study #3: Women Who Smell Androstenol Found Pictures Of Men More Attractive & Felt "Sexier"

For women in the study, sniffing androstenol resulted in higher ratings of attractiveness for photographs of the opposite sex. Additionally, women reported feeling "sexier" when they inhaled androstenol.

Study #4: Men Who Smelled Androstenol Made Fewer Mistakes In Challenging Situations

In this study, when men smelled androstenol, they got better at a word game. They made fewer mistakes than when they didn't smell it. It shows that androstenol could help men pay more attention to specific tasks when in challenging or stressful situations.

Woman kissing a mans cheek as he closes his eyes and smiles, she is bringing him closer with her hand
Man and woman sitting on a beach, she is using a blanket to cover her and leaning into his shoulder for support
Study #5: Women Exposed To Androstenol Rated Their Moods As Submissive

This study found that when females were exposed to androstenol, rather than a control, they tended to rate their moods as submissive rather than aggressive (around the middle of their menstrual cycle).

Study #6: Women Gave More Positive Assessments Of Men After Exposure To Androstenol

In this study, when women were exposed to androstenol, they were more likely to give positive assessments of men (compared with a control group).

Woman looking up at a man smiling as he looks down on her and smiles back
Fragrance Research

Our research-backed fragrance formula (with a base of vanilla, lemon, geranium, and cedar) was developed with the purpose of boosting well-being and promoting calmness for anyone who smells it.

Women looking intently into a mans eyes, they are in bed together
Study #1: Subjects Were More Relaxed After Smelling Vanilla

Using a method called "Mood Mapping," researchers showed vanilla's position on the relaxation end of the arousal scale. Further physiological tests suggested that vanilla could effectively reduce stress-induced muscle tension.

Study #2: Smelling Vanilla Reduced anxiety levels In Medical Patients

In a study with 57 patients undergoing MRI, those who inhaled a vanilla-like scent reported 63% less anxiety if they enjoyed the fragrance, compared to patients who only received humidified air.

Man and woman laying down having a picnic, they are holding hands
Man is holding a woman from behind, she is leaning back into him with her eyes closed

Study #3: Vanilla Is The Most Preferred Smell Regardless Of Cultural Background

A study with 225 participants from different cultural backgrounds identified vanilla as the universally preferred scent.
Study #4: Smelling Lemon Reduced Anxiety Levels In Students

This study investigated how lemon essential oil affects test anxiety among first-year nursing students. It was found that after the students in the intervention group inhaled lemon essential oil for 15 minutes, their anxiety levels significantly decreased by 43.3%.

Man and woman are laying together in a grass field, he is holding a flower looking at her and she is smiling leaning into his chest
Man and woman smiling at each other, he is holding her face with his right hand

Study #5: Research Suggests That Smelling Lemon Can Enhance Positive Mood

This study found that lemon oil significantly enhanced positive mood compared to water and lavender, with effects seen in both self-report measures and objective mood assessments.

Study #6: Smelling Geranium Essential Oil Significantly Reduced Anxiety Levels

In a study with 100 first-time moms during labor, it was found that smelling geranium essential oil helped them feel less anxious and also lowered their diastolic blood pressure.

Man and woman in bed, the man is kissing the womans head, her eyes are closed
Woman being hugged from behind, she is looking into the camera smiling
Study #7: Smelling Geranium Contributed To An Experience Of "Inner Peace"

This Swedish study spanned five years and involved 59 participants who underwent nature-based rehabilitation treatment in a garden. Participants reported that smelling geraniums had a calming effect, fostering a sense of well-being and inner peace.

Study #8: Research Suggests Smelling Cedar Has A Calming Effect On The Body

This study found that smelling cedar can make you feel more relaxed by slowing down your heart rate and breathing, and by calming down your body's stress response.
Woman being hugged from behind, she has her eyes closed and is smiling
Woman with closed eyes in bed, her hands are above her

Study #9: Smelling Cedar Causes Psychological Relaxation Among Females

In this study, researchers looked at how the smell of essential oil from Japanese cedar wood could help women feel better after doing boring work. They found that smelling the cedar wood oil could make mood better and might even calm down the body's stress response.

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